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The Routledge Companion to Transmedia Studies (Paperback): Matthew Freeman, Renira Rampazzo Gambarato The Routledge Companion to Transmedia Studies (Paperback)
Matthew Freeman, Renira Rampazzo Gambarato
R1,398 Discovery Miles 13 980 Ships in 9 - 15 working days

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Theory, Development, and Strategy in Transmedia Storytelling (Paperback): Renira Rampazzo Gambarato, Geane Carvalho Alzamora,... Theory, Development, and Strategy in Transmedia Storytelling (Paperback)
Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tarcia
R1,248 Discovery Miles 12 480 Ships in 12 - 17 working days

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

Theory, Development, and Strategy in Transmedia Storytelling (Hardcover): Renira Rampazzo Gambarato, Geane Carvalho Alzamora,... Theory, Development, and Strategy in Transmedia Storytelling (Hardcover)
Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tarcia
R4,134 Discovery Miles 41 340 Ships in 12 - 17 working days

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

The Routledge Companion to Transmedia Studies (Hardcover): Matthew Freeman, Renira Rampazzo Gambarato The Routledge Companion to Transmedia Studies (Hardcover)
Matthew Freeman, Renira Rampazzo Gambarato
R6,579 Discovery Miles 65 790 Ships in 12 - 17 working days

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Exploring Transmedia Journalism in the Digital Age (Hardcover): Renira Rampazzo Gambarato, Geane C. Alzamora Exploring Transmedia Journalism in the Digital Age (Hardcover)
Renira Rampazzo Gambarato, Geane C. Alzamora
R5,490 Discovery Miles 54 900 Ships in 10 - 15 working days

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.

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